Organization schema
Structured data describing your business to search engines. Filling this in helps search engines understand who you are, and is what allows your logo, contact details and social profiles to appear alongside your business in search results.
Settings
Business Details
Name - your trading name.
Legal name - your registered company name, where it differs.
URL - your storefront address.
Logo URL - the address of your logo image.
Description - a short description of your business.
Founding date - the date the business was founded.
Founders - the people who founded it.
Contact
Email and Telephone - your public contact details.
Contact type - the kind of contact these details are for, such as customer support or sales.
Area served - the regions you trade in.
Available languages - the languages your team can assist in.
Address
Street address, Locality (city), Region (province/state), Postal code and Country (ISO code).
Profiles
Same as (profile URLs) - the addresses of your profiles elsewhere, such as social media or a company register. These confirm to a search engine that those profiles are the same business.
How to Complete Your Organization Schema
Select the store you would like to update
Click on Manage Store Settings underneath Settings
Open Marketing & Growth
Open the Organization schema section
Complete the details that apply to your business
Save your changes