> For the complete documentation index, see [llms.txt](https://support.storefront.co.za/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.storefront.co.za/features/stores/store-settings/shopping-experience/email-marketing.md).

# Email marketing

Lets customers opt in to your marketing emails during checkout, rather than having to find and complete a separate sign-up form. Because it asks at a point where the customer is already filling in details, it usually grows your mailing list faster than a standalone form.

### Settings

* **Sign-up at checkout** - shows the marketing opt-in during checkout.
* **Selected by default** - whether the opt-in is already ticked when the customer reaches it.

### How to Update Your Email Marketing Settings

1. Select the store you want to update
2. Click on Manage Store Settings underneath Settings
3. Open Shopping Experience
4. Open the Email marketing section
5. Switch on sign-up at checkout
6. Choose whether the option is selected by default
7. Save your changes
8. Place a test order on your storefront to confirm the opt-in appears as you expect

{% hint style="warning" %}
Whether you may pre-tick a marketing opt-in depends on the rules that apply where you and your customers are based. In many markets consent must be given actively rather than assumed. Check what applies to you before switching this on by default.
{% endhint %}

Customers who opt in appear in the Subscribers Report and under Marketing > Mailing List.