Safer Redirects – Preventing Redirect Loops

Previously, it was possible to create problematic redirects such as only adding or removing a trailing slash (for example /branda/branda/). These types of redirects can cause redirect loops and break navigation.

New validation has been added to:

  • Check URLs when creating individual redirects.

  • Validate URLs during bulk redirect imports.

This stops invalid redirect patterns (like just adding/removing a slash) from being created.

Benefits for you

  • Reduced risk of redirect loops that take shoppers in circles or break pages.

  • Safer bulk redirect imports during migrations, rebrands, or URL clean‑ups.

  • More stable SEO and user experience after URL structure changes.

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