> For the complete documentation index, see [llms.txt](https://support.storefront.co.za/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.storefront.co.za/release-notes/january-2026/rich-meta-facebook-pixel-tracking-for-key-store-actions.md).

# Rich Meta (Facebook) Pixel Tracking for Key Store Actions

Previously, the Meta (Facebook) pixel on your store only tracked **basic PageView events**, which limited how well you could optimise ads and retargeting.

The pixel integration has been enhanced to support the **standard e‑commerce events**, including:

* **ViewContent** – when a shopper views a product or bundle
* **AddToCart** – when a shopper adds an item to the cart
* **AddToWishlist** – when a shopper adds an item to a wishlist
* **InitiateCheckout** – when a shopper starts the checkout process
* **Purchase** – when an order is completed (with value + currency)
* **CompleteRegistration** – when a customer completes registration
* **Search** – when a shopper uses the search bar

These events are also wired through your **Opt‑in / consent** system, so tracking respects performance‑cookie consent.

**Benefits for merchants**

* Much **richer tracking** for Meta/Facebook campaigns, beyond just page views.
* Better **remarketing audiences** (e.g. people who added to cart but didn’t buy, or viewed specific products).
* More accurate **conversion tracking and ROAS** for your Meta ads.
* Stronger insight into the full customer journey: search → product view → cart → checkout → purchase.
* Tracking is aligned with **privacy and consent**, reducing compliance risk.