> For the complete documentation index, see [llms.txt](https://support.storefront.co.za/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.storefront.co.za/release-notes/september-2026/review-request-email-deliverability.md).

# Review Request Email Deliverability

Review request emails now include a plain-text version and a one-click unsubscribe, so they are far less likely to be treated as spam.

**This includes:**

* A plain-text version sent alongside the HTML email
* A one-click unsubscribe option, both as a link in the email and in its headers
* Duplicate sends stopped, so a customer is not asked twice for the same review

**How it benefits the Merchant**

Review requests are the emails most likely to be filtered as spam, because they read as promotional rather than transactional. Mail providers treat an HTML-only message with no unsubscribe option as a strong spam signal, and since 2024 the major providers expect a one-click unsubscribe on bulk mail.

Adding both means more of your review requests reach the inbox, which means more reviews on your products. Stopping duplicate sends also removes a common cause of customer complaints.

**Potential FAQs**

Q: If customers can unsubscribe, will I get fewer reviews?

A: In practice the opposite. Offering an unsubscribe keeps you out of spam folders, so far more of your requests are delivered and seen. Recipients who would have unsubscribed were unlikely to leave a review anyway.

Q: Does this affect my order confirmation emails?

A: No. This change applies to the review request email.