From Static Templates to Liquid Themes – A Customisable Storefront Experience
Liquid Theming Engine – Q3 2025 (July-Sep)
New Feature – Frontend Theming & Self-Service Enablement This release introduces a major capability focused on merchant autonomy and frontend customisation.
Implementation July - September 2025
Merchant Empowerment: Merchants can browse a theme store, purchase designs, and customise them using a visual editor.
Faster Time to Launch: No need for developer involvement in layout or design changes—visual updates can happen instantly.
Developer & Agency Enablement: Agencies can build and offer custom themes to merchants.
Future Marketplace Ready: Sets the stage for a theme marketplace with community and partner contributions.
Safe Transition: Existing storefronts remain unaffected unless a migration is initiated.
What has changed?
Launch of a Liquid-based theming engine for full frontend customisation.
Access to a theme store where merchants can:
Browse and preview themes
Purchase and apply themes directly
Use a visual editor to customise colours, fonts, layouts, and more
Support for section-based editing, reusable content blocks, and live preview mode.
Framework support for a future developer marketplace.
🌐 Why Liquid?
Liquid is a trusted and widely-used templating language designed specifically for eCommerce. Its integration unlocks:
Flexible, modular design
Reusable components across pages and themes
Clean separation between presentation and logic
Developer and merchant co-creation opportunities
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