# From Static Templates to Liquid Themes – A Customisable Storefront Experience

<table><thead><tr><th width="242.828125">Release Type</th><th width="202.75">Effective Date</th><th width="451.23046875">Impact</th></tr></thead><tbody><tr><td>New Feature – Frontend Theming &#x26; Self-Service Enablement<br><br>This release introduces a major capability focused on merchant autonomy and frontend customisation.</td><td>Implementation July - September 2025</td><td><p></p><ul><li>Merchant Empowerment: Merchants can browse a theme store, purchase designs, and customise them using a visual editor.</li><li>Faster Time to Launch: No need for developer involvement in layout or design changes—visual updates can happen instantly.</li><li>Developer &#x26; Agency Enablement: Agencies can build and offer custom themes to merchants.</li><li>Future Marketplace Ready: Sets the stage for a theme marketplace with community and partner contributions.</li><li>Safe Transition: Existing storefronts remain unaffected unless a migration is initiated.</li></ul></td></tr></tbody></table>

<figure><img src="/files/byBtlQJjm82AMsUR9HMz" alt=""><figcaption></figcaption></figure>

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#### What has changed?

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* Launch of a Liquid-based theming engine for full frontend customisation.
* Access to a theme store where merchants can:
  * Browse and preview themes
  * Purchase and apply themes directly
  * Use a visual editor to customise colours, fonts, layouts, and more
* Support for section-based editing, reusable content blocks, and live preview mode.
* Framework support for a future developer marketplace.

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🌐  Why Liquid?

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[Liquid ](https://shopify.github.io/liquid/)is a trusted and widely-used templating language designed specifically for eCommerce. Its integration unlocks:

* Flexible, modular design
* Reusable components across pages and themes
* Clean separation between presentation and logic
* Developer and merchant co-creation opportunities


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