From Static Templates to Liquid Themes – A Customisable Storefront Experience

Liquid Theming Engine – Q3 2025 (July-Sep)

Release Type	Effective Date	Impact
New Feature – Frontend Theming & Self-Service Enablement This release introduces a major capability focused on merchant autonomy and frontend customisation.	Implementation July - September 2025	Merchant Empowerment: Merchants can browse a theme store, purchase designs, and customise them using a visual editor. Faster Time to Launch: No need for developer involvement in layout or design changes—visual updates can happen instantly. Developer & Agency Enablement: Agencies can build and offer custom themes to merchants. Future Marketplace Ready: Sets the stage for a theme marketplace with community and partner contributions. Safe Transition: Existing storefronts remain unaffected unless a migration is initiated.

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What has changed?

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• Launch of a Liquid-based theming engine for full frontend customisation.

• Access to a theme store where merchants can:

  • Browse and preview themes

  • Purchase and apply themes directly

  • Use a visual editor to customise colours, fonts, layouts, and more

• Support for section-based editing, reusable content blocks, and live preview mode.

• Framework support for a future developer marketplace.

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🌐 Why Liquid?

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Liquid is a trusted and widely-used templating language designed specifically for eCommerce. Its integration unlocks:

• Flexible, modular design

• Reusable components across pages and themes

• Clean separation between presentation and logic

• Developer and merchant co-creation opportunities