Shop the Look Content Part
What was added?
A "Shop the Look" content banner is a visually engaging, interactive banner used on eCommerce homepages, category pages, or editorial content. Its purpose is to inspire customers with lifestyle imagery while allowing them to instantly shop the featured products directly from the scene.
How is it useful to you?
A Shop the Look section can significantly enhance the shopping experience and contribute to increased sales. By presenting multiple complementary products together, such as a complete outfit, a styled room setup, or a curated bundle, it encourages customers to purchase complete sets rather than individual items. This naturally increases the average order value (AOV), as customers are more inclined to add multiple items to their cart when they see how well the products complement each other.
Additionally, Shop the Look helps reduce decision fatigue by eliminating the need for customers to search for matching products themselves. Instead, it offers a ready-made, professionally styled solution that simplifies the decision-making process. This approach is particularly beneficial for shoppers who are short on time or those who may not feel confident putting together cohesive looks on their own. Streamlining the shopping journey makes the path to purchase faster and more intuitive.
How to Access the Shop the Look Content Part
In the back office, click your Store Name.
Click on any of the Content options. I.e. Pages, blogs, news or zones.
Edit an existing content item or create a new one.
When you are in a content page, click edit in the top right corner.
Make sure Parts are selected and then open the Catalogue.
Drag and drop the Shop the look content part onto the page.
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