Previously Viewed Product Grid
Help customers retrace their steps and easily find items they’ve already explored. The Previously Viewed Product Grid automatically displays products a shopper has recently browsed, creating a personalised and convenient shopping experience.
What It Does
The grid captures and displays a visitor’s browsing history within your store session (and optionally across sessions if cookies are enabled). It updates dynamically as customers view more products, ensuring that their most recent interests are always visible.
Benefits
1) Easy product rediscovery Customers don’t need to search again or navigate multiple categories—previously viewed items are at their fingertips.
2) Reduced decision fatigue Shoppers can compare products they’ve looked at without leaving the page, encouraging quicker purchase decisions.
3) Increased conversion rate Highlighting products that customers have already shown interest in significantly improves the chances of purchase.
4) Personalised shopping experience The grid tailors itself to each visitor, making their journey more relevant and engaging.
5) Lower cart abandonment By making it easier to return to items of interest, customers are less likely to leave without adding to the cart.
How to Add a Previously Viewed Product Grid
Open the page you want to edit (Homepage, product page, or landing page).
Click Edit to access the page editor.
Add a Product Grid part to the layout (drag and drop into position).
In the grid’s Settings panel, locate Data Source.
From the Data Source dropdown, choose Recently Browsed.
Click Save to confirm changes.
Publish the page to take it live.
Summary
The Previously Viewed Product Grid boosts convenience and personalisation by reminding shoppers of the products they’ve already shown interest in. This simple feature increases engagement, accelerates decision‑making, and supports stronger conversion rates.
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