Rich Meta (Facebook) Pixel Tracking for Key Store Actions

Previously, the Meta (Facebook) pixel on your store only tracked basic PageView events, which limited how well you could optimise ads and retargeting.

The pixel integration has been enhanced to support the standard e‑commerce events, including:

• ViewContent – when a shopper views a product or bundle

• AddToCart – when a shopper adds an item to the cart

• AddToWishlist – when a shopper adds an item to a wishlist

• InitiateCheckout – when a shopper starts the checkout process

• Purchase – when an order is completed (with value + currency)

• CompleteRegistration – when a customer completes registration

• Search – when a shopper uses the search bar

These events are also wired through your Opt‑in / consent system, so tracking respects performance‑cookie consent.

Benefits for merchants

• Much richer tracking for Meta/Facebook campaigns, beyond just page views.

• Better remarketing audiences (e.g. people who added to cart but didn’t buy, or viewed specific products).

• More accurate conversion tracking and ROAS for your Meta ads.

• Stronger insight into the full customer journey: search → product view → cart → checkout → purchase.

• Tracking is aligned with privacy and consent, reducing compliance risk.