Goods Products
Goods is a physical item/product that can be purchased by your consumers through your Storefront website.
How to Create a Goods Product
A Goods product is a physical item that can be purchased by customers through your storefront. This guide walks you through every section of the Goods product creation form.
Getting Started
From the back office, navigate to Catalogue → Products in the left-hand sidebar.
Click the + (Create) button in the top-right corner of the Products page.
On the Create Product screen, click the Create button under Goods. You will be taken to the Goods product creation form, which is divided into the following sections accessible via the left-hand navigation panel.
Stores
Select which store(s) the product will be available on. By default, the product is not published to any store.
Use the Add Store dropdown to select a store, then click Add.
A product must be added to at least one store to be available for sale.
Note: The Pricing section will only appear once the product has been added to at least one store.
Basics
This section contains the core product information displayed to customers.
Tip: The platform includes an AI-Powered Auto-Fill feature. Click the AI buttons next to any field to automatically generate professional product content. | Field | Required | Description | | Full Name | Yes | The complete product name shown across the storefront and in search results. | | Short Name | No | A condensed version of the name used in space-limited areas like receipts or mobile views. | | Product Code / SKU | Yes | A unique identifier used to track the product internally for inventory and order management. | | Barcode | No | An optional code for physical handling, shipping, and POS systems. | | Categories | No | Assign the product to one or more hierarchical categories (e.g. Clothing > Tops) to help customers navigate the store. | | Brand | No | The manufacturer or label associated with the product. | | Tags | No | Keywords to improve search relevance and enable grouping for campaigns or filters. | | Short Description | No | A brief summary (max 250 characters) shown on listing pages or product previews. | | Full Description | No | A detailed overview including features, specifications, and benefits. Supports rich text formatting. |
Options
Specify whether the product is sold as a single configuration or in multiple variants.
This product does not have any options — The product has one fixed configuration (e.g. one size, one colour).
This product has options like size, colour, material, style, etc. — The product has variants. Selecting this will allow you to define option types and values. Each variant can have its own SKU and stock level.
Inventory
Configure how stock is tracked for this product.
Don't Track Inventory
No stock tracking. The product will always appear as available.
Track Inventory
Stock decrements when orders are placed. The product will show as out of stock when depleted.
Track Inventory and continue selling when out of stock
Stock is tracked, but customers can still purchase the product even when stock reaches zero.
When tracking is enabled, you can assign stock quantities per warehouse location.
Fulfillment
Adjust how the product is shipped and fulfilled.
Free Shipping
Check this box if the product qualifies for free shipping.
Shipping Charge
Apply an additional shipping charge per item in the order (overrides store defaults if set).
ETA
Set an estimated delivery time in days, displayed to customers at checkout or on the product page.
Fulfillment Type
Select one of three options: Consignment (you hold and ship inventory yourself), Cross Docking (a third party consolidates and fulfils orders), or Drop Shipping (the supplier ships directly to the customer).
Pricing
Set the cost price, markup, selling price, and reduced from price for the product. This section appears after a store has been added to the product and displays a row for the default price list of each store assigned to the product.
Store
The store this pricing row applies to. Click the store name to navigate to the Pricelist Manager for additional price lists.
Cost Price
The price you pay to acquire or produce the product. (Including VAT/Tax)
Markup (%)
The percentage markup applied on top of the cost price.
Profit
Calculated automatically based on the cost price and markup.
Selling Price
The retail price shown to customers on the storefront. (Including VAT/Tax)
Reduced From Price
An optional original/was price shown alongside the selling price to indicate a discount.
Tax Exempt
Check this box if the product is exempt from tax for the applicable store.
Note: To manage pricing for additional price lists (beyond the default), save the product first and then use the Pricelist Manager, accessible by clicking the store name in the pricing table.
Physical Properties
Enter the product's dimensions and weight. These values are used for shipping calculations, packaging, and logistics.
Width (cm)
Height (cm)
Depth (cm)
Weight (kg)
Images
Upload one or more product images to show customers what the product looks like.
Drag and drop image files onto the upload area, or click to browse your computer.
Use square aspect ratio images to prevent cropping.
Drag images left or right to reorder them — the first image is always used as the cover/primary image.
Attributes
Add custom properties to the product (e.g. fabric type, voltage, gender, colour, compatibility). Attributes are useful for storefront filtering and detailed product specifications.
Select an Attribute Set from the dropdown and click Add to apply a group of attributes.
SEO
Optimise how the product appears in search engine results.
Page Title
The title shown in browser tabs and search results. AI generation is available.
Keywords
Comma-separated keywords relevant to the product (e.g. clothes, shirt, blue).
Page Description
A short summary for search engines (under 150 characters recommended).
Canonical URL
The preferred URL for this product page. Auto-generated from the product name on save — only edit if needed.
Sitemap URLs
Add additional URLs for the product if needed. A default URL is automatically generated when the product is saved, so this section typically does not need to be edited.
Display & Behaviour
Control how the product is presented on the storefront.
Badges
Add visual labels to the product card such as "New", "Sale", or "Best Seller".
Display Order Weight
A numeric value that controls the product's sort priority within listings. Higher values appear first.
Publish Date
Schedule a date and time for the product to automatically appear on (and optionally disappear from) the storefront.
Sold Out
Manually mark the product as sold out even if stock is available.
Products Bought
Show a social proof counter on the product page when a threshold number of units has been sold.
Disable Reviews
Hide the ratings and reviews section for this product. Useful for B2B or regulated items.
Order Controls
Set purchase quantity limits for this product.
Minimum
The minimum number of units a customer must buy per order.
Maximum
The maximum number of units a customer can add to a single order.
Maximum Per Customer
Limits the total units a single customer can purchase across all their orders.
Enquiry
When enabled, replaces the buy button with an enquiry/contact form. Useful for custom orders, price on application (POA), or B2B products.
Documents
Upload supporting files that customers can download from the product detail page. Suitable for product manuals, warranty information, safety data sheets, or technical specifications (PDF or DOC format).
Drag and drop files onto the upload area, or click to browse your computer.
Metadata
Add custom backend key-value pairs to the product. These are not visible to customers but can be used for integrations, reporting, or custom logic rules (e.g. a Google Category ID for a Google Shopping feed).
Enter a Key and Value, then click Add.
Saving the Product
Once you have completed all relevant sections, click the Save button in the bottom-right corner of the page. The product will be created and saved to your catalogue. If you added it to a store, it will become visible on the storefront according to any publish date you have set.
For a full reference of all product detail fields, see the Goods Product Details article.
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