Blogs

A blog is a section of your store carrying regularly updated articles about your products, your industry or related topics. Blog posts are usually written in a more conversational style than product descriptions.

Why Have a Blog?

1. Providing additional information to your customers

2. Establishing expertise and trust

3. Improving your search engine ranking

4. Creating customer engagement

5. Promoting sales and products

How to Add a Blog Post

1. Scroll down to the store menu and click on the name of the store you wish to add a post to

2. On the store home page, click on Blogs under Content

3. Click on the Create icon

4. Click the Create button under Blogs

5. Enter your blog details and click Create

6. You now have a blank post. Click Edit in the top right to start building it

7. Drag and drop grids and parts, meaning widgets, onto the post to lay it out

8. Once your grids and parts are in place, add your content to them

9. Click Publish in the top right to take the post live

10. Open the post on your storefront to check it reads and displays as intended

A blog only earns its keep if it is updated. A handful of genuinely useful posts does more for your ranking than a large number of thin ones.

A post is not visible to customers until you click Publish.