# Email Marketing Email Marketing refers to the merchant's ability to receive marketing emails on checkout. The advantage of having this option is that it doesn't require the customer to have to fill out a separate form increasing the chances of them signing up.\ \ Your marketing emails will then have a greater reach and increase conversions. ### How to Update Email Marketing Settings 1. Select the Store you want to update the email marketing on 2. Click on Manage Store Settings underneath Settings 3. Navigate to Check Out and click on email marketing 4. You can activate sign up on check out and whether it is selected or not but default {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://support.storefront.co.za/features/stores/store-settings/checkout/email-marketing.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.