Facebook Pixel
The Meta Pixel (Facebook Pixel) is a piece of code that the merchant can add to their online store allowing them to measure the effectiveness of the merchant's advertising by understanding the actions that customers take on the merchant's website.
How to Add a Meta/Facebook Pixel
Create a Pixel to add to your Store. You can get instructions on how to set this up here
Select the Store you would like to add the Pixel to
Select Manage Store Settings underneath Settings
Click in the text box next to Facebook Pixel
Enter the code that Facebook has provided
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