# Facebook Pixel The Meta Pixel (Facebook Pixel) is a piece of code that the merchant can add to their online store allowing them to measure the effectiveness of the merchant's advertising by understanding the actions that customers take on the merchant's website. ### How to Add a Meta/Facebook Pixel 1. Create a Pixel to add to your Store. You can get instructions on how to set this up [here](https://www.facebook.com/business/help/952192354843755?id=1205376682832142) 2. Select the Store you would like to add the Pixel to 3. Select Manage Store Settings underneath Settings 4. Click in the text box next to Facebook Pixel 5. Enter the code that Facebook has provided {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://support.storefront.co.za/features/stores/store-settings/tracking-and-analytics/facebook-pixel.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.