# Customer Groups

In an e-commerce store, customer groups are predefined segments of customers who share similar characteristics, preferences, or behaviours. These customer groups can allow customers to have different price lists or payment methods.

### How to Create Customer Groups

1. Click on Customers > Customer Groups
2. Click on the Create Button
3. Give your Customer Group a Name
4. Click on the Create Button and select criteria from the Dropdown
5. Fill in the Criteria details
6. Click on the OK Button once you have added all your Criteria

{% embed url="<https://scribehow.com/embed/How_to_Create_Customer_Group__jqXLt8WaRg2-lrIC4za-Rw>" %}


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