Google Analytics

Google Analytics provides the merchant with valuable information about their online store that can be used to monitor their customer's interactions with their store. It allows the merchant to see where customers are coming from, how they are entering the store and when they are leaving. This will allow the merchant to optimise their store to create the best customer experience. It also allows the merchant to monitor their campaigns and assess the effectiveness of their marketing efforts.

How to Add Google Analytics

1. First set up analytics for your store and get your Google Analytics (GA) code.

2. Select the store you wish to add your analytics code to.

3. Select Manage Store Settings underneath Settings.

4. Click on Google Analytics.

5. Enter the code provided by Google.

6. Enable enhanced analytics if you wish to receive them.