> For the complete documentation index, see [llms.txt](https://support.storefront.co.za/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.storefront.co.za/features/promotions/discounts.md).

# Discounts

A discount reduces the price of products automatically when they are added to a customer's cart. No code is needed, which makes discounts the right choice for a sale or a seasonal promotion that should apply to everyone.

Which products qualify is controlled by matching and excluded criteria, so you can discount a category while holding particular lines at full price.

### How to Add a Discount

1. Click on Promotions > Discounts
2. Click on the Create button
3. Select the store you wish to add the discount to
4. Give the discount a name
5. Enter the value
6. Choose Percentage or Amount from the dropdown
7. Enter the valid from and valid to dates
8. Enter a maximum discount value if there is one
9. Select the Create button on the matching criteria
10. Select a criteria type and click Next
11. Fill in the fields that appear and click Add
12. Repeat for your excluded criteria, to hold particular products out of the discount
13. Once you have added your matching and excluded criteria, click Create

{% hint style="info" %}
A maximum discount value is a useful safety net on a percentage discount. It caps what any single order can take off, which protects your margin on high-value carts.
{% endhint %}

{% hint style="warning" %}
Check a discount on your storefront before announcing it. Add a qualifying product to a cart and confirm the reduction applies, and that excluded products are untouched.
{% endhint %}

The wording shown on discounted products is set under Store Settings > Catalogue & Products > Promotion message.