# Discounts Discounts on an online store refer to the reduced prices that customers can get on the products or services being offered by the store. Online stores often offer discounts as a promotional strategy to attract new customers, retain existing ones, and increase sales. Discounts get applied automatically when products are added to the customer's cart. ### How to Add a Discount 1. Click on Promotions > Discounts 2. Click on the Create Button 3. Select the store you wish to add the discount to 4. Give the Discount a Name 5. Enter a value of an amount or percentage 6. Choose an Option of Percentage and Amount from the drop-down 7. Enter the valid to and from dates 8. Enter a maximum discount value if there is one 9. Next, we want to add Matching and Excluded Criteria 10. Select the Create Button on the Matching Criteria 11. Select a Criteria Type and click next 12. Fill in the fields that appear and click Add 13. Once you have added your matching and excluding criteria, click Create {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://support.storefront.co.za/features/promotions/discounts.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.